‘The sky was a brilliant and cloudless blue, and so was the sea. And the two blended into one with the aid of the morning mist; whilst the soft yellow of the sands faded into the blue in such a way that I seemed to be gazing upon a fairy palace, a picturesque commingling of dazzling white roofs and turrets suspended in the air. It was a picture indeed and more: a dream picture, too good to be true…

‘The town is clean and healthy, excellent fishing may be had, and an abundance of fowl-shooting. There are plenty of little excursions to be made in the neighbourhood, and it is an easy matter to organise boar hunts in the Argan forest, whilst the hard sands are ideal for a morning gallop…

‘Altogether Mogador should appeal to the English tourist who wants something a little less hackneyed than are most European watering places.’

Taken from Ward, H (1907) Mysterious Morocco And How To Appreciate It, published by Simpkin, Marshall, Hamilton, Kent & Co (London).